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3 D Projection Mapping/ Video Projection – Mayo Ideas Week Event in Ballina Arts Centre

This Mayo Ideas Week session is an initiative of Mayo County Council Arts Office and Inspiration Station and will take place in Ballina Arts Centre from 10.00 am to 1.00 pm on Wednesday 17th September.

Rebecca Smith, Creative Director of Urban Projections will present an overview of Projection Mapping (video mapping / spatial augmented reality) for advertisers, designers, artists, event organisers, architects and others interested in how technology can alter and enhance how we experience the world. This session will be of particular interest to anyone who is engaged in creative production, but it is open to everyone to attend.

Rebecca Smith is a Multimedia Artist based in the East Midlands, UK, whose skill set includes an array of creative communication, including; 3D Animation, Film production, graphic design, audio production, sound design, creative coding, motion design and live visual systems.  She creates live performances that combine cutting edge projection techniques with new technologies, including; projection mapping, augmented sculpture, live drawing systems and interactive media. In 2005, Rebecca founded Urban Projections, a creative collective of multimedia experimentalists, who specialise in delivering innovative performance opportunities and creative projects, for both artistic and commercial output.  Clients have included: Vauxhall, BBC, Jimmy Choo, Rolls Royce, Coca Cola, Dr Marten and the British Red Cross.

Rebecca’s work seeks to discover new, and original, ways of presenting digital media for audience interaction, pushing the boundaries of creative possibility and pioneering new approaches to mixed media application.  Above all, her work always remains accessible to its audience, regardless of the intricacy of its design.Rebecca’s work has been viewed in prestigious venues throughout the UK and Europe, such as The Saatchi Gallery, Royal Festival Hall, Nottingham Contemporary and The Roundhouse.  However, her work is equally at home on the streets and in unusual outdoor locations.  With a heavy influence of street art culture, and love of abandoned sites and objects, Rebecca uses forgotten spaces as a canvas for much her work.  From 8-storey tower block, to pedestrian underpass or forest location, Rebecca has designed and realised mobile projection systems which further her performance possibilities and allow for truly site specific application. As a live visual artist, Rebecca’s work has provided live visuals to accompany a vast array of musicians and DJ’s, including; Avicii, Gorgon City, and DJ Fresh.

Rebecca’s work can be viewed at  and

Attendance at this event is FREE. To ensure your place please register with Mayo Arts Office. 094 90 47558/ 47471 email:

This initiative is supported by CINEW, a European project providing a networking and innovation support service for the creative and cultural industries, lead by Mayo County Council. CINEW is funded by the EU through the Atlantic Areas transnational programme.

Mayo Ideas Week is a week long series of idea generation, entrepreneurship and business events, hosted by the development and enterprise support agencies and organizations in County Mayo. Mayo Ideas Week takes place from 15th to 19th September 2014. For full details of all events please see brochure at

Also in Ballina Arts Centre on 17th September: Craft Sector Event: 1pm to 5.30pm

Could your business benefit from having access to a range of relevant expertise? Find out more about the employment and export supports available for craft businesses by attending this seminar.  One to one mentoring sessions for Crafts businesses will also be provided. Networking lunch @1.00pm.  Seminar commences @2.00pm.

Hosted by Mayo North East in partnership with the Design & Crafts Council of Ireland. Registration by 12th September on 094 – 9256745 or by email:



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